Part 1: A word of caution about paid search “audits” Some “Google Ads audits” are nothing more than sales pitches

It pains me to write this because I’d rather see a business succeed, especially something close to home for me

A request that transcends the worlds of DJing and media buying. Don’t get me wrong—branding matters. A cohesive brand identity

Seasonality Adjustments in Google Ads. The quick explanation is that these are a helpful feature that can nudge the system

Google Lightens up on advertisers – Performance Max will no longer take automatic priority This just in, Google will no

Google’s Performance Max campaign (PMax) has quickly become a popular tool in the digital marketing landscape largely by way of